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The Independent Automotive Aftermarket Federation

IAAF looking forward to ‘Your Car - Your Choice’ pilot project

Date: 10-May-2019

The IAAF is now looking forward to its ground-breaking project in respect of the Your Car - Your Choice campaign which will be taking place in Chesterfield on 16th May at the premises of the Bilstein Group in Markham Vale. 

As previously mentioned, the aim of the project is to raise awareness of the fact that motorists have the right to have their cars serviced at any garage of their choice, from new.

The campaign, organised by the IAAF, is targetting independent garages and motor factors with an awareness day in the Chesterfield area. Garages will be able to quiz experts from around the trade and find out where they can go for support in challenging some of the misconceptions on garage repair and servicing within the warranty period and beyond.

The campaign has received a boost with major automotive companies signing up to support the pilot project. These include: Automechanika Birmingham, Bilstein Group, Comline, Comma, First Line, Hella, Impression Communications, MAHLE Aftermarket UK, National Auto Parts, SMPE, TMD Friction, Johnson Controls (Varta), WAIglobal UK and ZF Aftermarket.

All participating companies will feature in the pilot project’s social media campaign to garages and motorists throughout Chesterfield and surrounding areas.  IAAF motor factor members Autosupplies (Chesterfield) and Road & Rally are playing an active role in bringing garages to the awareness day and highlighting the campaign across their own social media platforms and through their teams.

IAAF Head of Membership Development, Mike Smallbone, said: “We’re very pleased and enormously grateful for the support we’ve received from companies in the automotive aftermarket. The awareness day on Thursday 16 May aims to equip garages with all the information they need to promote the campaign onwards to motorists.”

More information on Your Car – Your Choice can be found here: or on

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